Company naming strategy – Where our company name nooQ comes from

Company Naming Strategy How to name your company is extremely difficult. Here’s the company naming strategy and process we used and the story how we came up with nooQ.

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The Wisdom of Crowds

Will the Wisdom of Crowds work for you? Collective intelligence and the wisdom of crowds has been popularised by James Surowiecki’s 2004 book   in which he argued that in some circumstances,

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