If you are following us on Facebook, Twitter or Instagram you will already have seen our announcement about our Purdue University partnership. And, boy are we excited!
Missed opportunities, connecting the right people at the right time, no ownership, trust or accountability are everyday challenges presented to universities and corporates making it difficult to create steady revenue streams and new business opportunities.
There is a need for better ways to accelerate innovation and commercialise, to create a scalable, repeatable process which transforms the way a problem is solved.
This is what our new partners at Purdue Agile Strategy Lab has managed to achieve. The newly developed Strategic Doing strategy discipline is specifically designed for open, loosely connected networks. By following a set of simple rules, participants learn to design and guide complex collaborations quickly and move them toward measurable outcomes, and make adjustments along the way, as they learn what works.
Developed as a practical discipline to deal with complex, “wicked” problems, the discipline is reinforced by research findings from cognitive science, organizational learning, positive psychology, strategic management, social network analysis, and complexity leadership theory.
Using the Strategic Doing process the Purdue Agile Strategy Lab has cracked the code and created a repeatable process for innovation and complex collaborations.
Ed Morrison, Director Purdue Agile Strategy Lab states “We are very excited to be working with nooQ. We have been evaluating other platforms for years but nothing comes close to what we can do with nooQ. As a partnership we have very complementary skills. We have the opportunity to use nooQ Innovation platform with 50 other universities currently in our network and corporate partners who have used Strategic Doing to solve complex problems.
“This partnership also will allow universities to create revenue opportunities with commercial partners. For an ever moving landscape, it cracks the communication problem of keeping everyone informed. Most importantly, the nooQ platform has the intelligence to automatically visualise expertise. It enables participants to link and leverage assets to define new opportunities. Staying on top of complex projects is a never ending challenge. Combining nooQ & Strategic Doing can make implementing complex strategic initiatives radically faster. From years and months (or never) to weeks and days.
nooQ will be a corporate partner and provide the open innovation platform which will give the university and their commercial partners a unique way of commercialising research and raise continual revenue streams for clients such as NASA, Lockheed Martin, and Eli Lilly.
Combining nooQ with Strategic Doing is a phenomenal opportunity where the end goal is to establish a global standard for innovation and problem solving. And to radically increase productivity by providing a platform which connects people, assets and opportunities automatically.
Graeme says ‘We want to become one of Scotland’s leading software companies with a large presence in the US and Europe. We want to take on the big guys at Google, IBM and Microsoft. People spend far too much time processing information, our award winning, innovative approach will allow companies and universities to create connections in opportunities to improve new products, processes and solve complex research challenges. Strategic Doing will do to innovation, what David Allen’s ‘Getting Things Done‘ did for the to-do list.
There are lots of innovation methods out there, but typically it gets very challenging to manage all the brainstorming activity once everyone has left the room. With Purdue, we can take this further. We are really excited by the potential of the Purdue partnership which can be replicated by any university or corporate innovation project. Our deal with Purdue is one big step in the right direction.”
